Dynamic, Adaptive and Sustainable.
The concept of the brand started with sunlight, evolving into ‘green’ elements surrounding a light source. In order to avoid the cliche associated with ‘green’ companies, the logo was further adapted to be simpler and friendlier to appeal to a broader audience.
In the final symbol, the color spectrum represents the color range from our lighting products, within a playful windmill and organic flower shape to imply a cycle of growth and sustainability. These values encompass a focal point that represents our commitment to adapting our business towards a cleaner lifestyle.
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